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2026
AUDIO ACADEMY: Duncan Campbell on Why the First 3 Minutes Matter
After more than 40 years in radio, Duncan Campbell talks about what makes a successful radio show or podcast, the importance of chemistry and vulnerability, why podcast structure matters, and how creators have just three minutes to hook their audience.
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Consistency is Key
Today people tend to be used to change however with radio making changes can be a real mistake and why many stations fail to reach their full potential.
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Famous Isn't Familiar
Why hiring a known name from another industry is not the same as hiring someone with radio experience and building a profile. And what happens when stations confuse the two.
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A Crude Ladder and a Forgotten Craft
Back in the day as a young announcer climbed the ladder in Radio they were taught the craft. These days that craft has largely been forgotten and it’s a problem for the industry and for talent.
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Radio is simple, people complicate it.
In over forty years of working in radio in multiple countries, I have seen time and time again stations or networks that fail to sustain their success and it is almost always due to one factor.
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Climbing the mountain is one thing, staying there is another.
Only a few Content Directors ever get to number one, and even fewer sustain that success.
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The High-Stakes Art of Managing On-Air Talent
For the Content Director, managing on-air talent, particularly those that rate well is like walking a tight rope with no safety net. It's the most challenging part of the role.
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A Mad Fucking Witches update
It's now obvious that the MFW's agenda is not just about the content, it's about the individual and that is significant influence for a small online activist group.
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The Power of Vulnerability
To realise your full potential on the air you need to be vulnerable, yet many are reluctant to and some simply refuse, yet it is incredibly powerful in creating a deeper connection with an audience.
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CD Media
CD Media is launching today headed up by one of the radio industry's most experienced, seasoned and successful content strategists and programmers, Duncan Campbell, the architect behind ARN Media’s most successful decade ever.
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Hell has no fury like a mad fucking witch
How would you feel if a small group of activists decided they didn’t like your favourite show or your favourite host on broadcast media, campaigned to take them off the air, and succeeded?
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When the Boss thinks they know best
When you’re managed by someone who doesn’t understand your field of expertise but thinks they do, it can have a negative impact on you, the company and potentially the industry
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Radio Ratings and those Shifting Sands
Much is made about each survey result when it’s released however decisions based on one survey alone can be expensive and unnecessary.
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A self fulling prophecy?
Radio's unique strengths are being eroded and unless the industry pivots and reinvests in talent and local content it risks becoming just another music stream.
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Why Context is King
So much of today's news and informtion is simply speculation because what is lacking is context and without it how relevant is that information. The Kyle & Jackie O story is a great example.
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The Magic of the Medium
The industry's focus on reducing costs is eroding the reasons why people love Radio and it can't afford to let the magic slip away.
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The Word that Killed Content
Great content that engages audiences just doesn't happen.
Read more →2025
Video Saved the Radio Star
Duncan Campbell
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You don't have as much time as you think you do.
Thirty years ago we were time stressed and suffering from information overload. Today it’s so much worse.
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Elephants Never Forget
The loss of knowledge and experience in the radio industry is something we can't afford to ignore.
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To P1 or not To P1
Not all listeners are equal, and the way they impact ratings is different which is why conversion is so important.
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A Misunderstood Role
The role of Content Director in radio is often misunderstood these days and that's not a good thing.
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Let's start with Why
It’s almost 8 weeks since I vacated the Chief Content Officer’s chair at ARN in Australia and I am passionate about audio and wanted a platform express my thought’s on radio, digital audio, media and related fields.
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