About Us
CD Media was founded by Duncan Campbell, who spent 15 years as Chief Content Officer at ARN. In that role he made the calls that consultants usually only recommend, and he was accountable for the ratings and revenue outcomes that followed.
He oversaw ARN’s strongest decade of performance, including network expansion and the integration of acquisitions. He works directly with shows and Content Directors on strategy, talent, and positioning. His particular focus is rebranding and repositioning underperforming stations. Having operated across every market size, he understands the commercial and operational realities of radio from the inside.
CD Media does not stop at the strategy document. We develop the plan, then stay involved through execution until the results are in the numbers.
Engagements are scoped to the specific problem, whether that is a single station turnaround, network-level content strategy, or support on digital audio, DAB, video, or podcast ecosystems.
Why CD Media stands out
Track record
TA proven, multi-market track record of delivering tangible ratings, revenue and enterprise-value gains for stations and networks.
Innovation
A proprietary fusion of traditional research and MoodiSonic AI . AI delivers on the intelligence it is fed. We’re the only consultancy that systematically marries decades of learned listener-behavioural data with advanced, real-time emotional and contextual intelligence. Created specifically for radio.
Efficiency
An execution-led model . We are present! We embed ourselves into your culture and your team to help manage, mentor, implement and ensure tactical precision and accountability through every phase.
CD Media
We are not just redefining what consultancy looks like — we're raising the standard.
INNOVATION
Real-world strategies you can implement immediately to see tangible results.
Mesurable Results
Every goal defined upfront with clear metrics so you always know
where you stand.